Generic Accountability

Core Responsibilities

Customer Engagement

• Increase card spending and make FAB the primary bank of choice.
• Increase product holding and promote digital adoption.
• Drive member satisfaction improved customer retention and NPS.
• Drive program awareness and redemptions through seasonal offers and campaigns.

Program Management

• Lead the strategic roadmap for FAB Rewards enterprise-wide program cashback co-brand loyalty propositions.
• Manage the program parameters and business rules including points accumulation logic accrual rules and partner redemption rates for each customer segment.
• Monitor program CVP and drive revenue and cost save initiatives contributing to product P&Ls.
• Engage with digital to offer state of the art user interface with enhancements to the customer experience.
• Manage vendor interactions and relationship for technical ...