General Purpose of Job

The primary role of the Associate, Media Planning is to help build / support the development of media plans across multiple channels. As an entry level position, the Assistant represents the start of a media career and plays a critical role in the daily tactical development of media planning on behalf of assigned client(s). This role will be involved in researching audience trends, competitive insights, media costs as well as authorization and order forms to enable the successful development of data-driven media plans.

Key Responsibilities

• Conduct research via media tools and resources to support the development of audience and landscape insights to inform strategies and tactics
• Gather information to be used in developing media communication plans, such as demographic profiles, media usage habits, and media costs
• Help with the preparation, development, and monitoring of media communication plans and pres...