Primary Function

Drive digital transformation for Abbott Nutrition (ANI) Philippines through developing profound understanding of the digital consumer journey and leverage the digital touchpoints to deliver incremental reach, higher traffic / conversion to e-commerce and level up CRM registration and engagement.

• Oversee development and execution of annual activation & CRM plans across all brands with clear KPI’s and participate as required in presentations to Abbott senior management.
• Creates and oversees the execution of end to end consumer journey to maximize consumer lifetime value.
• Leads the tracking & analysis of performance to ensure KPIs are met & initiates corrective measures where necessary.

Major Responsibilities

Digital

To guide the brand teams in development & execution of best in class digital campaigns with clear linkage to E-commerce and CRM to complete consumer journey and achieve / exceed the ...