Key Responsibilities

In this role, you will play a critical part in bringing the V-Guard brand to life on the ground. You’ll manage end-to-end activations, collaborate with stakeholders, and ensure seamless execution of all BTL initiatives.

BTL Campaign Planning & Execution

Drive impactful on-ground marketing initiatives across your territory

• Plan, coordinate, and execute BTL campaigns aligned with brand objectives
• Manage end-to-end activations including events, promotions, and retail initiatives
• Execute dealer meets, influencer programs, and channel engagement activities
• Ensure timely, high-quality delivery of all campaigns

Vendor & Agency Management

Build and manage a strong ecosystem of partners

• Identify, onboard, and manage vendors across events, retail branding, and OOH
• Negotiate commercials and e...