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Assistant Store Manager

JD GROUP | london, United-Kingdom | Posted June 11, 2026

Position Overview

As an Assistant Manager at JD Sports, you are a key force behind your store’s success. You support from the front—motivating your team, driving performance alongside the Store Manager, and ensuring every shift delivers strong results. You help inspire your people to excel, uphold high standards, and move the store toward ambitious sales targets and operational excellence. This role is all about confident leadership, strong commercial awareness, and the ability to elevate your team so the store achieves outstanding success together.

Key Responsibilities

  • Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.
  • Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and maintaining JD standards throughout the day.
  • Assist with coaching and development, offering real‑time feedback and reinforcing expectations set by the Store Manager.
  • Maintain JD’s high p...

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