Roles & Responsibilities Teaching and Academic Delivery Research and Publications Student Mentoring and Development Industry Engagement Administrative Responsibilities Skills Require dKnowledge of :SEO & SEM tool sGoogle Ad sGoogle Analytic sMeta Ads Manage rEmail marketing platform sCRM tool sMarketing automation tool sWeb content management system sAbility to use data analytics software :SPS SExce lPower B ITablea uFamiliarity with AI tools in digital marketing .