Our client is a new concept store which is much more than a convenience store. The shop carries a very wide-ranged product assortment covering fresh foods, beverages, food groceries, non-foods, and services.
Job Description
Creating and initiating communication roadmap offline and online (all channels) Developing and implementing the digital marketing strategy and campaign to increase brand awareness and brand preference that align with Brand/Category objectives with measurable KPIsManaging execution of digital marketing activations ( Paid-Search, Display, Video-Owned, Social, Earned media), Programmatic/Automation-Performance marketing, Digital content, and storytelling by working closely with the Marketing team.Measuring marketing ROI efficiency through analysis of marketing spend vs business goal and campaign goalUnderstanding comprehensive media landscape change and competitive environment; new ad formats and technology; a...