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Key Responsibilities And Accountabilities

Marketing Insight & Revenue Generation

• Lead Revenue-Driven Site Initiatives: Analyze corporate website and mobile asset performance to identify gaps in the digital conversion funnel. Turn raw data into actionable revenue opportunities by recommending specific site-side optimizations to the marketing team.
• Web Marketing Optimization: Produce meaningful marketing KPI dashboards that track on-site user journeys campaign effectiveness and content ROI. Provide deep-dive analysis on customer acquisition costs and lifetime value to ensure investments in corporate website properties are driving profitable growth.
• Personalizing the Web Experience: Discover patterns of user behaviors within the corporate website to support the Marketing Digital Team in creating personalized experiences. Use data to troubleshoot ...