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Ikea | Kuala Lumpur, Malaysia | Posted July 03, 2026
Position Overview
Job Description
Job ID: REF7088P
Date posted: 29/06/2026
Company descriptionJob descriptionResponsible
Integrated Campaign Planning: Sets success metrics and oversees execution of integrated marketing campaigns aligned with marketing calendar to drive MyTOWN’s visibility and shopper footfallBrand Governance: Manages brand and content strategy, reinforces MyTOWN’s brand identity and market positioning, ensuring a consistent narrative across all platforms, channels, and customer touchpointsStrategic and Crisis Communications: Manages crisis communication messaging and approvals, assisting Marketing Manager on press and media relations, content publishers and influencer outreachEvents and Experiential Marketing: Oversees execution for MyTOWN’s on-ground thematic events and activations, elevating shopper experience ...