Assistant Manager / Senior Executive, Customer Value Management This role is responsible for driving customer lifetime value, retention, and revenue growth through data-driven lifecycle marketing. The incumbent will develop and optimize data-driven retention, upsell, and cross-sell strategies across multiple channels, leveraging customer insights, segmentation, and marketing automation to enhance engagement and reduce churn.
Key Responsibilities Customer Strategy & Campaign Planning - Develop and execute customer lifecycle strategies to drive retention, engagement, and customer value
- Leverage customer data and analytics to identify insights, behavioral triggers, and growth opportunities
- Utilize SQL and analytics tools to support segmentation, targeting, and performance analysis
- Develop and optimize Next Best Offer (NBO) / decisioning frameworks in collaboration with Data Science/Analytics teams
- Plan and deli...