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(Assistant) Entertainment Manager

L'Oréal | Shanghai, China | Posted June 01, 2026

Position Overview

Mission:

Core mission is to proactively source and implement high-impact projects across entertainment (drama series, variety shows, platform events…). You will be the first to know what’s next, positioning L'Oréal at the forefront of cultural trends.

Key Expectations:

  • Entertainment Strategy 
  • Act as the central bridge between external opportunities and the business needs of L'Oréal's diverse brands. You will understand each brand's unique identity and match them with ideal projects

  • Idea & Creativity 
  • Contribute sparkling and concrete ideas to project implementation, e.g: 创意中插,综艺脚本,短剧…

  • Project Delivery: own the responsibility for the quality of final deliverable 
  • Partnership management: Proactively secure high-value partnerships with key platforms for new opportunities and trend spotting 
  • Requirements:

  • 8-10 years of experience in a relevant field, such as enter...
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