Responsibilities

AI-Powered Consumer Intelligence
o Leverage AI to translate consumer, cultural, and market signals into actionable insights 
o Support development of AI-driven capabilities enhancing consumer understanding and engagement 
o Bridge Consumer Intelligence and Activation by enabling data-driven decision-making across domains 
o Contribute to next-generation consumer intelligence and activation (e.g. AI-assisted journeys, emerging touchpoints) 
o Ensure alignment with evolving consumer and market needs

AI Solutions & Value Delivery
o Identify and structure high-impact opportunities to leverage AI across brands and markets 
o Translate business challenges into actionable solutions and drive their implementation end-to-end 
o Ensure initiatives are aligned with business priorities and deliver measurable outcomes

AI Integration & Business Enablement 
o Embed AI capabilities into key business processes (...