Key Responsibilities

• Brand Visual Identity: Develop and maintain a solid and cohesive visual identity for the brand across all platforms, ensuring consistency in design elements, color schemes, and typography.
• Campaign Conceptualization: Lead the creative development of collection campaigns, collaborating with marketing and merchandising teams to align with business objectives while maintaining high creativity and innovation.
• Team Leadership: Manage and inspire a team of designers, photographers, and other creative professionals, fostering a collaborative and dynamic work environment.
• Art Direction: Provide clear artistic direction for photoshoots, videos, website wireframes, offline collaterals, store window designs, and other creative projects, ensuring alignment with brand aesthetics and messaging.
• Trend Analysis: Monitor industry trends, consumer behavior, and the competitive landscape to inform and guide the brand's cre...