Who We Are

Halfday was founded in 2021 to reimagine the functional beverage category. Inspired by our co-founder’s personal battle with digestive illnesses, we set out to make digestive health more approachable by bringing prebiotic fiber to iced tea. We believe functional doesn’t have to mean clinical; it can be delicious, craveable, and part of everyday life! Built on grit, strong partnerships, and long-term thinking, Halfday is scaling with a focus on disciplined execution and durable growth.

Role Overview

The Area Sales Manager (ASM ) is responsible for driving retail execution, distribution growth, and revenue performance within an assigned territory. This role focuses on maximizing in-store presence, velocity, and strategic account relationships while ensuring consistent execution of brand standards.

Core Focus Areas ...