Position Overview
AREA SALES MANAGER (ASM) Experience: 1015+ Years Reporting To: Business Head / CEO Location: [State / Region] Role Objective: Drive regional business growth, build strong distribution networks, and lead high-performance sales teams. Key KPIs: Regional revenue growth Market share expansion Distributor network strength Team performance & retention Profitability & ROI Key Responsibilities: Business Growth Achieve regional sales targets Drive expansion into new markets Distributor Network Appoint and manage super stockists & distributors Ensure strong primary sales pipeline Team Leadership Lead SSOs, SOs, TSIs Build a high-performance sales culture Strategy & Execution Plan pricing, schemes, and promotions Align with company growth strategy Control Tower Management Monitor dashboards and KPIs Ensure discipline across the region Systems: Full ownership of Sales Dashboards + SFA systems Data-driven decision making Qualification: Graduate / MBA preferred 1015+ years FMCG ex...