Applied AEO Lead – Generative Search & AI Discovery

Our client is creating a new, high-accountability role to build and prove Answer Engine Optimisation (AEO) as a real inbound growth channel. This role will design and implement an AEO strategy that materially increases qualified inbound enquiries generated via AI answer engines.

• Design an end-to-end AEO strategy aligned to how modern LLMs ingest, interpret, and surface answers
• Diagnose why strong SEO visibility isn’t translating into AI recommendations — and fix it
• Audit and implement hands‑on technical changes across:
• Entity optimisation & knowledge graphs
• Machine‑readable FAQs and credibility signals
• Define AEO‑specific metrics and attribution models
• Prove impact through measurable AI‑originated inbound leads

This is hands‑on, technical work — not slide decks or content calendars.