1. Own AI Search Strategy (AEO / GEO) 

• Define and execute AEO/GEO strategy across all brands, focusing on AI retrieval, citations, recommendations, and discoverability across LLM-powered platforms. 

• Analyse and improve how Frasers Group content and products are retrieved, interpreted, cited, and recommended across ChatGPT, Google AI Overviews, Gemini, Perplexity, Copilot, and emerging AI discovery platforms. 

• Drive AI visibility and coverage across platforms where our products and content appear, including conversational search, AI shopping experiences, and agentic commerce environments. 

• Define best practices for Product pages (PDPs), Category pages (PLPs), editorial content, buying guides, structured data, entity optimisation, semantic content architecture, and AI-readable content frameworks. 

• Develop scalable strategies for structured d...