Campaign Strategy & Management

• Plan, create, and execute paid ad campaigns across Meta (Facebook, Instagram) and Google (Search, Display, YouTube, Shopping).
• Conduct audience research, keyword analysis, and competitor benchmarking to optimize ad targeting.
• Develop ad copy, creatives, and A/B testing strategies to maximize performance.

Optimization & Performance Tracking

• Monitor and analyze campaign performance on a daily/weekly basis.
• Adjust budgets, targeting, and creatives to improve CTR, conversion rates, and ROAS.
• Implement remarketing and lookalike audience strategies for improved conversions.

Analytics & Reporting

• Track and analyze KPIs, including impressions, CTR, CPC, CPA, and ROAS.
• Prepare regular performance reports with insights and actionable recommendations.
• Utilize Google Analytics, Meta Ads Manager, and other tools for data-dri...